Marketing Manager

Duties and Responsibilities:

• Develop and implement comprehensive marketing strategies to support company growth, aligning with sustainability goals and values.
• Lead a marketing team, offering guidance, mentoring, and support for effective execution of work plan.
• Set clear marketing objectives aligned with company sustainability goals, and green initiatives.
• Create and manage marketing budgets, optimizing resource allocation for maximum impact.
• Regularly communicate the marketing strategy including green marketing initiatives to key stakeholders across departments.
• Conduct competitive analysis to identify market trends and opportunities for product lines.
• Utilize customer feedback and data insights to inform marketing strategies.
• Monitor industry shifts and emerging trends.
• Lead market research, including forecasts, competitive dynamics, trends, and campaign results for industry leadership.
• Identify new market segments to benefit from company products and services.
• Analyze marketing performance metrics, deriving actionable insights for continuous improvement.
• Collaborate with market stakeholders to promote green partnerships and eco-friendly solutions.
• Oversee website and social media platforms and ensure company sustainability efforts are highlighted.
• Drive adoption of AI and marketing automation, CRM, and content management systems for enhanced efficiency.
• Integrate sustainability messaging into marketing campaigns and promote sustainable solutions to resonate with environmentally conscious customers.
• Manage offline and online media campaigns to enhance brand visibility and reach.
• Develop and enforce brand guidelines that reflect the company's commitment to sustainability.
• Monitor brand sentiment related to sustainability and ESG and address any issues proactively.
• Establish and maintain relationships with media and other external entities for efficient execution of PR and communication matters.
• Provide guidance and support for the execution of PR initiatives.
• Provide professional marketing advice to executives and senior managers throughout the organization.
• Ensure compliance with marketing regulations, standards, and policies.
• Evaluate new tools and platforms that can enhance the effectiveness of green marketing efforts.
• Encourage a culture of innovation within the marketing team, driving sustainability-focused initiatives.

Requirements:

• Bachelor’s degree in marketing, Business Management, or a related field; Master's degree preferred.
• Minimum of 7 years of experience in marketing roles, with at least 3 years in a managerial capacity.
• Proven experience in strategic marketing and leadership.
• Chartered Institute of Marketing (CIM) qualifications are desirable but not essential.
• Exceptional communication, interpersonal, and presentation skills.
• Strong analytical and data reasoning abilities.
• Proficiency in marketing tools and software such as marketing automation, CRM, and content management systems.
• Positive and approachable demeanour with excellent organizational and time management skills.