Marketing Manager
Responsibilities:
Collaborate with sales teams to understand retail partners, market requirements, and retail channel needs.
Develop brand-consistent in-store plans, visual guides, displays, and merchandising standards for retailer approval.
Coordinate POS materials for monthly and seasonal promotions, ensuring they are accurate and delivered on time.
Maintain an organized archive of in-store collateral, POS materials, signage, and brand assets.
Develop seasonal visual displays, graphic packages, and promotional materials that effectively communicate brand and product stories.
Review competitor activity and market trends to identify opportunities to strengthen the brand’s retail presence.
Coordinate trade shows, branded trade stands, product launches, and seasonal photo shoots in collaboration with internal teams and external agencies.
Develop strategic marketing plans to maintain and increase brand presence across retail and digital channels.
Ensure digital advertising and social media content align with current marketing trends and brand guidelines.
Create compelling copy and marketing content while supporting product launches and strengthening product and market knowledge across sales teams.
Requirements:
Bachelor’s Degree in Marketing, Business, Communications, or a related field.
Minimum of five CXC subjects, including Mathematics and English with Grade 1 or two passes.
Three to five years of experience in a similar marketing, merchandising, or brand management position.
Proficiency in Adobe Illustrator, Photoshop, Excel, and other relevant design and computer applications.
Strong communication, copywriting, presentation, briefing, and interpersonal skills.
Experience coordinating photo shoots, trade shows, product launches, and other marketing events.
Strong understanding of current retail, digital marketing, social media, and consumer trends.
Highly creative with strong attention to detail, accuracy, and brand consistency.
Excellent organizational and self-management skills with the ability to handle multiple projects simultaneously.
Ability to work flexible schedules, manage deadlines, and work independently while effectively leading and collaborating with a marketing team.